jump to navigation

Good news, bad news: Chuck renewed for season 4; Heroes axed May 17, 2010

Posted by ce9999 in Chuck, Heroes, Stargate: Universe.
Tags: , , , , , , , ,
add a comment

I admit I was pretty surprised to hear that Heroes is not going to be back for another season.  The previous season ended on such a promising note, it was all too easy to forget that network execs don’t base their decisions on what’s happening in the story.  All that matters is the ratings, and the ratings for Heroes were, apparently, continuing downwards.

There has been some talk of doing a wrap-up miniseries or two-hour special of some kind.  Personally, I’m hoping for something more substantial than a two-hour special.  The cliffhanger at the end of the last season opened up a huge can of worms, now that the public at large has become aware of Claire’s special healing superpower, and I fail to see how that could be resolved in a mere two-hour special (which would really be only 90 minutes, allowing for the 25% of air time wasted on commercials).  Unless, of course, they plan to end it all with total nuclear annihilation, super-volcano, world-spanning locust plague, black-hole annihilation, etc. ;)

Anyway, on to the main point of why I am writing here tonight:  Much to my surprise, and delight, Chuck has been renewed for season four!  Awesome! :)

I write this after watching tonight’s episode.  Near the end of the episode, they did what they have often done in Chuck episodes:  They throw in some cool song to jazz things up.   And, as has happened several times before, I find myself going directly from the end of the episode to the iTunes store to buy a copy of the song.  This week it happens to be “I Am Your Skin” by The Bravery.

This has happened enough times now that I’m beginning to be amused by it.  I find myself feeling sort of like the dog must have, when Pavlov rang the bell: “Oh, here I am, drooling again.  Silly me.  But I can’t seem to help myself when that bell rings!”

I wonder if NBC is smart enough to be making money off of this somehow?  Music as product placement.  The show could undoubtedly benefit from some additional help on the commercial side of things, and the series does lend itself really well to a bit of musical montage (unlike, say, Stargate: Universe, where every montage sequence clashes in nails-on-chalkboard fury with the rest of the show).

To be specific, I’m not talking about selling soundtrack albums, nor am I talking about standard product-placement deals.  I’m talking about treating the song like a banner ad on a website, and then measuring the number of clicks.  The website collects money based on the number of clicks.  In this case, the clicks would be people buying the song on iTunes, Amazon.com, or wherever.  In order for this model to be credible, there would need to be a way to distinguish show-based clicks from ordinary, random clicks.  Probably the way to do that would be to graph the sales of the song over time, and if there’s a spike right after the airing of the show, that would be attributed to the show itself, with consequent payment for those excess sales.

Hmm.  Should someone be paying me for this idea?

I wonder how much money it would be possible to raise this way.  Not nearly enough to pay for an entire episode, obviously (not at the $1 per copy that iTunes usually charges), but like I said:  it would help.

[One more thing:  “I Am Your Skin” gets four stars out of a possible five on the iTunes scale.  It’s a good song, but flawed.  The flaw comes from excess.  Specifically, raising the vocals into a higher register for part of it was a mistake and a particularly inappropriate cliché, which keeps it well out of five-star territory.  The song also doesn’t have an ending, it just cuts itself off.  (This is a real pet peeve of mine.  It’s as if actually knowing how to end a fucking song has become a lost art.)  However, there’s enough else to like that I can give it an initial four-star rating.  Whether it stays there will depend on whether I get bored with it.]